the 2020 toyota supra's base price will be $50,920, including a $930 destination charge, for the 3.0 model, but the initial 1,500 supras for the u.s. will be launch edition versions priced at $56,180, according to the automaker. the supra, which debuted at the 2019 north american international auto show in detroit, arrives at dealers in the summer.
more than $50,000 is a considerable chunk of change, but given the last supra was around $40,000 when it ended production some two decades ago — and that the new one shares a platform with the bmw z4 — it's not out of line.
standard features include a 335-horsepower, turbocharged 3.0-liter inline-six-cylinder used engine sourced from bmw, an eight-speed automatic transmission, an adaptive suspension and a torque-vectoring rear differential. launch edition models will be offered in white, black and red with red mirror caps, matte-black 19-inch wheels and a numbered carbon-fiber plaque with toyota president akio toyoda's signature. white and black launch editions have a red interior while the red version has a black interior.
the midrange 3.0 premium, which is the basis for the launch edition, is priced at $54,920. it gets heated leather-trimmed seats, a larger dashboard screen with built-in navigation, wireless apple carplay, a jbl premium stereo, wireless charging and a color head-up display. navigation and a jbl stereo are a $2,460 option on the base 3.0.
related: 2020 toyota supra: second coming of supra answers enthusiasts' prayers
a $1,195 driver assist package adds full-speed adaptive cruise control, blind spot warning, rear cross-traffic alert, parking sensors and rear collision warning. it's optional for all models.
if you want the very first supra, prepare to pay considerably more: a special matte-gray supra with launch edition cues will be auctioned by barrett-jackson in scottsdale, ariz., on jan. 19 to benefit the american heart association and the bob woodruff foundation.
's editorial department is your source for automotive news and reviews. in line with 's long-standing ethics policy, editors and reviewers don't accept gifts or free trips from automakers. the editorial department is independent of 's advertising, sales and sponsored content departments.