- bmw has unveiled the theatre screen, an ultrawide screen measuring 31 inches and with up to 8k resolution.
- amazon's fire tv service is integrated into the theatre screen and operates off the vehicle's 5g connection.
- bmw didn't specify when the theatre screen will hit the market, but the entertainment system should reach production soon.
although bmw opted out of attending the 2022 consumer electronics show in person, the company still showed off its latest wares via a livestream event. along with the debut of the bmw ix m60, bmw revealed the theatre screen, which it proclaims is the "in-car entertainment of the future."
the theatre screen is a 31-inch panorama display for the rear seats that lowers from the roof. the screen can show content in three formats—16:9, 21:9, and even 32:9—and it has a resolution of 8000 by 2000 pixels. the screen also has 5g connectivity and integrated amazon fire tv, and bmw claims it's the highest-resolution and biggest display for any in-car fire tv system.
the theatre screen also brings a new setting, my mode theatre. when the car is put in this mode, the screen descends from the roof, accompanied by a sound cue created by iconic composer hans zimmer. my mode theatre also dims the ambient lighting in the rear and rolls up the blinds in the side and rear windows. the screen works in conjunction with the bowers & wilkins surround sound system and everything, including the angles of the screen, can be controlled via touch pads on the rear doors. bmw hasn't said when we will see the theatre screen in cars we can buy but implied that the new entertainment system is headed to production.