- ford celebrated the 55th birthday of the bronco brand by holding a bronco day and revealing the first location for its off-roadeo adventure hubs: austin, texas.
- the automaker also showed four accessorized and personalized broncos, including two 2021 bronco and two 2021 bronco sport models.
- ford claims 165,000 people have put down deposits in less than a month since the new suvs were revealed.
hey, you know how everybody makes a big deal out of a 55th birthday? the ol' double-nickel, we call it, as we throw blowout "halfway to 110" parties. some people can't handle turning 55 and keep saying they're only 54 for years afterward. that's how meaningful a 55th birthday is. given that the ford bronco just hit this iconic age, you knew ford was going to celebrate with some news. this is in no way just a pretense to keep broncos on your mind until ford can finally get around to building them. nuh-uh.
recall that last month, ahead of the bronco's unveiling, ford announced that the bronco would have four of its own off-road parks, dubbed "off-roadeos." we now know the first location will be in austin, texas. so if you're one of the approximately 165,000 people who paid $100 to reserve a bronco and you live in texas hill country, congratulations. you'll have an off-roadeo in your back yard.
next, ford revealed that the bronco r will return to race the baja 1000 this fall. last year, cursed by some bad luck with weather and a freak encounter with a trophy truck (which rolled onto it and got snagged), the bronco r failed to finish. so ford hopes this year is bronco r part ii: bronco's revenge.
but the most interesting news regards the tasty modified broncos ford is rolling out as mobile mood boards for bronco customers. do you imagine fishing trips on a remote beach? well then, lay your eyes on the four-door outer banks model kitted out with a yakima roof rack and front-end rod holders.
trail fiends can slobber over the two-door badlands trail rig, which includes a warn winch, tube doors, and the inevitable roof rack. the bronco sport also gets some love, with its own trail-oriented build that's surprisingly robust. a 1.0-inch suspension lift accommodates 31-inch tires, which happen to be the biggest stock size you could get on the full-size '90s bronco. is there a roof rack, though? you ask. pat yourself on the back if you said yes, because there sure is.
two more bronco sports round out the lineup, one of them set up to tow a polaris rzr xp turbo 1000 and the other designed as a support vehicle for the off-roadeos. surprisingly, neither of them have a roof rac . . . just kidding! they have roof racks. if actual bronco customers end up accessorizing their vehicles the way ford does, yakima's going to be bigger than microsoft.
so that's the news for bronco day. that should tide you over to the next occasion for some more bronco gossip. in the meantime, you can get psyched up for the next big event: national linguini day is coming right up.