- it is now possible to order domino's pizza from the marketplace app in your 2017 and newer general motors vehicle.
- the service also includes mcdonald's and starbucks, and more vendors could be added soon.
- if you like cars and pizza, your life just got even easier.
today, general motors struck a mighty blow in the battle for in-car tech and connectivity superiority. with nary a hint that the strategic initiative was already underway, millions of owners of 2017 and newer gm vehicles today were granted the ability to order domino's pizza in their onstar-equipped vehicles via the marketplace app.
part of a larger food initiative that also encompasses mcdonald's and starbucks, the app allows consumers to order up a delicious cheesy pizza of their choosing for pickup or delivery to their home via the app, which works independently from their mobile device. gm is calling it the first embedded pizza-ordering option available in vehicles today. speaking candidly, chris roeser, director of digital experience at domino's, said, "now, marketplace will provide pizza lovers an easy way to order the pizza they love."
placing an order requires a user to have a pizza profile registered with domino's; new users can set one up either online or via the domino's mobile app. including their preferred delivery address, preferred stores, and payment method information, it also permits the user to store their favorite orders for fast and easy reorders. once established, users link their pizza profile to their vehicle, which permits users to order domino's from their vehicle's touchscreen.
eager to test the limits of the new technology, the c/d staff assembled in a 2019 buick enclave avenir we currently have at the office, and, without advance warning, placed an order for six large pizzas and two two-liter bottles of soda. without missing a beat, the touchscreen shifted to alert mode, notifying us that our order was on the way.
the minutes passed. nervous staffers shot anxious looks at the clock while others feigned indifference. you could have cut the tension with a pizza wheel. then, just minutes before the clock ran out on domino's infamous 30-minute guarantee, a familiar object appeared on the horizon. that's right, a cream-colored chrysler 200 bearing six doughy greasewheels of goodness. we emerged from the buick and greeted the sentry with glee: "we just ordered this pizza from the onstar marketplace in the car," we said. he paused for a moment, tilted his head quizzically, squinted, and said, "okay, yeah . . . uh, great, or whatever." with that, we retired to our office and enjoyed a meal, confident in the system's success.