- lincoln announced it will transition to an all-electric lineup of luxury vehicles by 2030, starting with a new ev suv that will debut in 2022.
- with similar styling as the zephyr reflection concept car shown earlier this year, the new ev suv will feature the next iteration of the brand's "quiet flight" design language.
- a lincoln equipped with a hands-free driving mode is in the works and the company also intends to double down on concierge-style servicing and will launch a new smartphone app.
starting with a new suv that is scheduled to debut next year, lincoln will move toward a fully electric lineup of luxury vehicles over the next decade. this isn't the first we've heard of a lincoln electric suv—we speculated it could be called mark e—as it was first planned as a part of a partnership with rivian before lincoln later clarified it would use its own platform. with a design inspired by the zephyr reflection concept car, the future lincoln suv is said to represent the brand's new design language.
the new model will be roughly the size of the current aviator but will have a distinct design to distinguish it from its gas-powered stablemate. an led lighting setup stretches across the suv's grille and extends into the headlamps; inside, a large digital display stretches the entirety of the vehicle's dashboard. from a sketch of the cabin, we can see a flat floor that should help create an open and airy feel.
this new lincoln will ride on a new battery-electric architecture that can accommodate both rear- and all-wheel-drive arrangements. the company hasn't released any details about horsepower or range, but we expect lincoln's first ev to deliver between 300 and 400 miles per charge as well as enough power to complete with other electric luxury suvs, such as the audi e-tron, the jaguar i-pace, and the tesla model x.
lincoln active glide, a semi-autonomous driving mode with hands-free capability, will launch soon as well. the system will take on cadillac's super cruise and tesla's autopilot, but, like those driving modes, active glide is not fully autonomous as it requires the driver to still pay attention to the road and prepare to take over should the car need human intervention.
the company says that a full third of all new lincoln purchases happened remotely in 2020 and claims that additional steps are being taken to foster a digital sales experience that allows shoppers to skip the dealership. buyers will be able to select a new lincoln and complete a transaction online, including financing and vehicle trade-in. an upgraded smartphone app is also on the way and should provide more options for owners to schedule concierge-style maintenance and detailing services.