Meet R&T, the New Lifestyle Automotive Brand from Road & Track

Meet R&T, the New Lifestyle Automotive Brand from Road & Track

r&t

meet r&t, the newest kid on the enthusiast block: a sophisticated, worldly, savvy new brand that builds on the 73-year legacy of road & track to create a premium keepsake that's part lifestyle publication and part art book.

every other month, r&t will hit your mailbox with a mix of striking visuals, immersive storytelling, and deep dives on new cars and future classics. (check out vol. 1's look at the renault alpine, the mclaren senna, and porsche's two new turbo s's.)

every issue has a theme. vol. 1 will cover motorsports. there are profiles of mclaren formula 1 boss zak brown and nascar's bubba wallace. we reveal the story of how covid-19 shut down the f1 season before the australian grand prix, and we investigate illegal street racing in south africa. we take a historical look at drag racing, and paint portraits of the bad boys of racing history. r&t obsesses over details in the past, present, and future, and we share them with you, the discerning super-enthusiast.

but r&t is more than a high-end magazine. throughout the year, we'll be hosting live events, virtual experiences, and adventures around the globe, including an exclusive tour of the ferrari factory in maranello, italy, and an insider's journey to the japanese grand prix. we'll host driving rallies at racetracks and on the most picturesque roads, hold discussions and debates on the most fascinating topics with some of the most influential people in our world, and give you the white-glove treatment at concours, auto shows, and cars and coffee events.

how do you get inside the r&t world? become a member of the track club to get the magazine, and a whole lot more. there are three ways to join:

  • the paddock subscriber will receive six issues of r&t, along with unlimited digital privileges and à la carte access to select experiences.
  • our grid membership includes an all-access subscription, free monthly virtual meet-ups, and early access to all r&t experiences. you'll also get a curated welcome gift, and dozens of discounts and partner perks, including vip entry to racetrack and race events.
  • finally, for the ultimate enthusiast we have the founders tier. it will offer all of the above plus an ultra-exclusive entree to the r&t community. you'll hang with global auto influencers and drive with r&t editors and writers at the top automotive events around the world (ny and la auto shows, indy 500, and pebble beach, just for starters). you'll be invited to performance car of the year testing, where you can cast your vote for the new founders' choice category, and we'll even put your name in lights—well, in print: in every issue of r&t, we're dedicating a page to honor our founders.

    want a sneak peek of r&t stories for free? head to roadandtrack.com/exclusives to read your first three articles for free.

    find more details on the membership tiers and exclusive discounts at roadandtrack.com/join, and check out our experiences lineup at experiences.roadandtrack.com.

    we can't wait to meet you at the track, on the concours, at the cars and coffee. join us as we live the drive.

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    source:caranddriver.com

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