- toyota sold more land cruisers in january 2021 than in any other month in the last decade.
- the second-highest sales month in the past 10 years was december 2020, the same month that toyota announced the land cruiser would be discontinued after the 2021 model year.
- toyota saw a 221 percent increase in sales of the land cruiser in january as compared to last year.
back in december 2020, toyota told americans that the 2021 model year would mark the end of the land cruiser’s venerable 60-year run in the u.s. and to that news, more u.s.-buyers snatched up the land cruiser in january of 2021 than in any other month for the last ten years. the second highest sales month? december of 2020.
in all, 689 people got the keys to new land cruisers last month, marking a 221 percent increase from january 2020, when 215 were sold. in december 2020, toyota sold 606 land cruisers, a 68 percent increase. a toyota spokesperson told c/d that the automaker had seen "increased customer interest and traffic to our dealers since our announcement that we’re discontinuing land cruiser sales in the u.s. after this model year."
although we can’t say why all of those people decided to drop at least $87,030 on an suv, when we learned of its being discontinued last december, we were disappointed, and it's fair to assume that many others were too. perhaps these buyers wanted to get their hands on a v-8-powered land cruiser, a powertrain that would almost certainly be dropped if the land cruiser were to make a return to the u.s. "it's gone for 2022, but i think it'll be back soon, and way more modern and luxurious," our dealer source told us last year. if a return is in store for the land cruiser, a hybridized powertrain wouldn't be surprising.
among those few hundred buyers are probably some who plan to let it collect dust and eventually sell it once gas-only powertrains have become just a relic. or it could be that the procrastinators, realizing it was now or never, finally decided that now was the time to buy a land cruiser. one thing is for sure though: not enough people in the u.s. have been buying land cruisers over the past decade and many years before that. only around 3000 were sold each year in the past 10 years, a paltry result in comparison to the nearly 100,000 4runners sold, on average, since 2011.