Toyota hauls a load of trucks and SUVs to SEMA with an overlanding theme

Toyota hauls a load of trucks and SUVs to SEMA with an overlanding theme

"at toyota, ‘let’s go places’ isn’t just a tagline. it’s a driving force behind everything we do.” so says lisa materazzo, group vice president of toyota marketing. in the case of this roundup of trucks and suvs at the 2022 sema show in las vegas, "places" apparently means as far off the beaten path as you can get. there's a clear push into the burgeoning overlanding market, in which owners take their off-road vehicles and customize them with bits and pieces designed to let them operate as self-contained as possible. think rooftop tents, luggage racks galore, big wheels and tires and even refrigerators and cooking kits. without further ado, here are the off-roaders: toyota trailhunter concept we'll start with the most innocuous-looking vehicle that toyota brought to sema (gallery at the top). the trailhunter concept is based on the tundra pickup truck, and it previews a new trim that toyota says will be put into production at some point in the not-too-distant future. the truck features "a trailhunter-specific suspension setup, skid plates, roof rack, bumpers, lighting, refrigerator, rooftop tent and more," says toyota. we're not sure how much of that will make its way into production, but we expect toyota dealers will be keen to offer factory aftermarket gear to overlanding enthusiasts. the ultimate overlanding sequoia trd off-road

source:autoblog.com

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