when it comes to sporty, luxury sedans, the market has been dominated for decades by european-based heritage brands. it’s hard to believe any new entry would be able to pack a punch against the industry’s well-established heavyweight—until now.
in a “head-to-heart” matchup between one youthful competitor and an enduring classic, automotive journalist and enthusiast, nick jaynes, together with esquire’s culture & lifestyle director, kevin sintumuang, take the opportunity to dial in on the details of the new genesis g80 and the segment-defining bmw 840i.
powered by an available 375-horsepower, 3.5-liter twin-turbocharged v-6 engine, the genesis g80 harnesses a performance-led prowess set on classic rear-wheel drive proportions. the swift acceleration and nimble handling is coupled with a comfortable adaptive suspension that creates a cushioned ride-quality on even the city’s sometimes challenging pavement.
“something i’ve noticed in a lot of new cars when they come out, is nothing feels that genuinely new anymore,” says jaynes, “but genesis, especially the g80, is one of the standouts.” with a focus on intelligence and design, the genesis g80’s uncluttered and refined interior is a class above the rest. provocative styling combined with sleek craftsmanship boast plush ergonomic seating and sophisticated connectivity featuring an intuitive 14.5-inch infotainment center and available wireless charging.
but it all comes down to how the driver feels behind the wheel. join us as we take an in-depth look at genesis’ journey to set a new standard of luxury.